We show empirical facts that high rank social media users displaying high level badges earned from case study solution social media are inclined to supply low first-rate assistance due to reduced incentives after acquiring case study answer badge and increased tendency to interact in less informative socialization activities. In evaluation, low rank social media users with low level badges are likely to deliver high pleasant advice. However, messages shared by high rank social media users spill over to . This paper investigates case study answer effect of social media incentive hierarchy system on case study solution nice of case study solution shared assistance and case study answer spillover effect using data from 67 cryptocurrency markets together with case study solution corresponding social media discussions. We show empirical proof that top rank social media users showing high level badges earned from case study answer social media are likely to provide low excellent guidance due to decreased incentives after acquiring case study answer badge and higher tendency to interact in less informative socialization activities. In contrast, low rank social media users with low level badges tend to deliver high excellent counsel.