Motivation can be described as reason for action, directing human behaviour Princeton University WordNet, 2009, or as Mill and Morrison put it: Motivation occurs when an individual desires to fulfill a need 1985, p. 4, reworking needs, aware and unaware, to wants. This strategy is in keeping with Maslows hierarchy of needs figure 2. As discussed in case study answer creation, manifold experiences about motivation in tourism do exist already, looking to explain why people travel or why travelers perform specific actions Kay, 2003, p. 600. Overall, Kay 2003 diagnosed four main strategies to vacationer motivation: Needs based, values based, benefits sought or found out, and expectancy theory. Lean was a highly seen initiative. They brought in Eric Ries to assist. From case study answer time he was my pupil, hes been actively engaged with lean, evangelizing and popularizing case study solution lean circulate. But case study solution initiative wound up being a distraction from what case study answer GE managers must have been working on. I think it was a management problem instead of a function of case study answer methodology. That said, Eric and I disagree on how one should enforce lean in a huge corporation.